LUDIA & BBC WORLDWIDE BRING "THE WEAKEST LINK & FRIENDS" TO THE APP STORE
MONTREAL, CANADA, Oct. 4, 2012 – Interactive entertainment company Ludia Inc. and BBC Worldwide Digital Entertainment & Games today announced the launch of “The Weakest Link & Friends” App for iPhone, iPad and iPod touch. Based on the international TV game show phenomenon, players across the world can now experience the thrill of becoming the strongest link by challenging family, friends and the broader Weakest Link community.
“We are excited to welcome one of the best international TV franchises to Ludia’s increasingly diverse portfolio. ‘The Weakest Link & Friends’ consolidates Ludia’s leading position in the TV game show game industry,” said Alex Thabet, Founder and CEO of Ludia Inc. “Players will immediately be absorbed by the fast-paced style of the game, which is sure to spark many hours of fun.”
“The Weakest Link & Friends” begins by welcoming five contestants in the game show room where they each compete to become the strongest link by testing their general knowledge. Under a time limit of 45 electrifying seconds, the contestant is to provide as many correct answers in a row to maximize the score. Unless the player strategically “banks” money, an incorrect answer will break the chain and send the player’s earnings spiraling downward. The game consists of three rounds, after which the weakest link is eliminated. The final two contestants then battle in the ultimate “Head to Head” challenge, each vying for the coveted strongest link title.
Robert Nashak, EVP, BBC Worldwide Digital Entertainment & Games, said, “One of our main goals as we continue to bring BBC content to mobile platforms, is to create fun, engaging games for fans to enjoy beyond the original show. With ‘The Weakest Link & Friends,’ players can now answer and share clever trivia from the TV show with the touch of a finger.”
“The Weakest Link & Friends” features:
About Ludia Inc.
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including , Are You Smarter Than A 5th Grader?®, Family Feud®, Jurassic Park, Press Your Luck®, The Price Is Right®, Where's Waldo?®and Who Wants To Be A Millionaire.
About BBC Worldwide Digital Entertainment and Games
BBC Worldwide Digital Entertainment and Games is a core business within BBC Worldwide, the main commercial arm and wholly-owned subsidiary of British Broadcasting Corporation (BBC). Launched in 2010 and headquartered in Los Angeles and London, the business works with top BBC brands to develop new opportunities across a wide range of gaming platforms. The business is responsible for the company’s first MMO, Doctor Who: Worlds In Time and the multi-year partnership with Top Gear and Forza Motorsport, amongst many others.
BBC Worldwide is a commercial company that is owned by the BBC (and just the BBC). No money from the licence fee was used to create this game. The profits we make from it go back to BBC programme-makers to help fund great new BBC programmes.
For press inquiries, please contact:
Tel: +1 (0) 514 313-3370
BBC Worldwide Digital Entertainment & Games, Los Angeles, USA