26.08.10

LUDIA AND SONY PICTURES CONSUMER PRODUCTS SIGN DEAL FOR VIDEO GAMES BASED ON THE SYNDICATED 'PYRAMID' TV GAME SHOW

(MONTREAL, CANADA – August 26, 2010) – Interactive entertainment company Ludia Inc., and Sony Pictures Consumer Products announced today that Ludia will create video games based on the hugely popular Pyramid series of television game shows. The licensing deal will result in games across major console platforms, PC/Mac, iPhone/iPod touch and iPad.

"Pyramid is a classic TV game show favorite, and we are thrilled to create games around the property so that fans of the show and broader audiences alike are able to feel the thrill of reaching 'Winner's Circle' from home," said Alex Thabet, Founder and CEO of Ludia Inc. "This deal serves to further expand Ludia's prominence across platforms in the game show video game category, which has been a successful growth strategy for us."

Pyramid will feature all the favorite elements from the show as the game pits pair against pair in a bid to reach the coveted 'Winner's Circle'. Players pick from six categories on the pyramid-shaped game board, and guess a series of words or phrases as described by their team mate. The duo that scores more points than their opposing team wins the match, and gets a shot at the grand prize. Additionally, the Pyramid video games will incorporate thousands of questions, connected gaming elements, single and multiplayer game modes, as well as reward systems to fuel the competitive fun between players.

"Pyramid has been a long-standing and successful game show franchise, and we are delighted to work with Ludia to create new opportunities that will bring an engaging entertainment experience to fans of the show," added Mark Caplan, Vice President Licensing, Sony Pictures Consumer Products.

The first of the Pyramid games is slated for release in Q1 2011.

About Ludia Inc.
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Located in Montreal and founded by experienced industry players, Ludia's innovative and high-quality product portfolio consists of original and branded properties including The Amazing Race™, American Idol®, The Bachelor & The Bachelorette, Family Feud®, Hell's Kitchen™, Hollywood Squares™, Press Your Luck, The Price Is Right™, Where’s Waldo?® and Who Wants To Be A Millionaire.
www.ludia.com

About Sony Pictures
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.

Trademarks belong to their respective owners.

###

For press inquiries, please contact:

Eva Jando
Ludia, Inc.
(514) 313-3370
eva@ludia.com