16.07.07
LUDIA SIGNS DEAL WITH FREMANTLEMEDIA TO LAUNCH "THE PRICE IS RIGHT" VIDEO GAME ACROSS ALL MAJOR PLATFORMS.
Montreal, Canada, July 16, 2007 - Ludia Inc., publisher and developer of casual video games, today announced that its premiere title will be based on FremantleMedia's "The Price is Right" the hugely popular television franchise.
The multi-year, exclusive agreement between Ludia and FremantleMedia will result in video games based on "The Price is Right" TV show across all major gaming platforms.
Pointing to the quality and enduring appeal of the show, Ludia founder and CEO, Alex Thabet said, "Our partnership with FremantleMedia, one of the world's largest television production companies, is a key element of our product strategy. "The Price is Right" is an ideal property in which to integrate static and dynamic product placement opportunities that make brands part of the gameplay and an integral part of the overall entertainment experience."
David Luner, Senior Vice President, Interactive & Consumer Products, North America of FremantleMedia added, "We are pleased to be working with Ludia to create an exciting and highly creative gaming experience enabling fans to virtually participate in the most successful and longest running gameshow in history."
"The Price is Right" Game will debut on several major PC downloadable game destinations in December 2007.
About Ludia Inc.
Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Ludia seamlessly integrates product placement opportunities as part of the entertainment experience and enables effective connections between brands and their target audiences. Based in Montreal, Canada, Ludia has completed its first round of financing from private investors in 2007. www.ludia.com
About FremantleMedia Enterprises
FremantleMedia Enterprises (FME) is the commercial arm of FremantleMedia and comprises of Fremantle International Distribution (FID), FremantleMedia Licensing Worldwide (FLW) and Fremantle Home Entertainment (FHE).
FID has a network of international sales offices and licenses over 19,000 hours of programmes to 150 countries worldwide. FID's programming comes from in-house UK producer, talkbackTHAMES and from an increasing number of independent producers in the UK and internationally. Recent international successes include US ratings-toppers The Apprentice: Donald Trump and The Apprentice: Martha Stewart, hugely successful fashion reality series, Project Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the Great and the music event special, Britney Spears: In the Zone.
FLW is the licensing division of FremantleMedia and exploits the company's many strong brands including the award winning international format, Idols and the cult children's classics, Rainbow and DangerMouse, across multiple off-screen platforms including merchandising campaigns, interactive and wireless support and music publishing. FHE is the home entertainment arm of FremantleMedia.
FremantleMedia is one of the largest international creators and producers of programme brands in the world, with leading prime time entertainment, drama, serial drama and factual entertainment programming produced in over 25 territories. International drama programmes include Germany's top rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most successful police drama, The Bill, and Australia's top serial drama, Neighbours. The company's entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, American Idol, on FOX in the US, to the grime-busting format, How Clean is Your House? and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie's Kitchen, as well as long-running gameshows like The Price Is Right. FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company. www.fremantlemedia.com
For more information or to schedule an interview with Ludia's founder and CEO, please contact:
United States:
Brian Reinert
Bender/Helper Impact
(212) 689-6360
Canada:
Virginie Martel
Cohn & Wolfe Montréal
(514) 845-2257, ext. 239
